NITE Watches x C-Studio: A Creative Collaboration
C-Studio partnered with Nite Watches to create video advertisements for their Atlas range, repositioning the brand from traditional military references to a contemporary urban explorer lifestyle. Targeted at 30-35-year-old professionals, the campaign emphasized the blend of Swiss craftsmanship and British heritage, showcasing the watch as essential for both city life and adventure.
Social media
product advertising
We developed a creative strategy to align with Nite Watches’ rebranding goals, producing cinematic visuals that highlighted the watch’s versatility. Through a mix of studio and outdoor shoots, we crafted a narrative around the modern explorer, showcasing the Atlas range as stylish and functional. The resulting content elevated the brand’s image and engaged a broader audience.